In a super-saturated industry that all too often leaves customers confused and uninspired, Mercer has taken a second rate local pizza franchise awkwardly named “Panagopoulos 2 for 1 Pizza Place” and created a national premium market position through a rewarding strategic partnership with Panago. The result? An efficient, streamlined process of developing innovative products, evocative branding while adhering to an uncompromising standard of creative excellence.
The success of the Panago brand is based on MCG’s and Panago's intimate agency-client partnership, and our collective abilities to fully understand the preferences, beliefs and emotions of the various sub-demographic groups within Panago’s customer base. We “get it". Together, we’ve fundamentally changed the character and practices of the delivery-takeout pizza industry not only in British Columbia but at the national level. The originality of our spirit and imaginations have embodied the truth that a BC-based company can succeed nationally against the odds of the branding/budgeting power of multinational corporations.