Salvation Army 1/11 What We Did
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Salvation Army

In 2004, The Salvation Army identified Human Sexual Trafficking as an international priority. With the world looking at Vancouver for the 2010 Olympics, the BC Division of the Salvation Army made the decision to address the issue head-on in an attempt to break local misconceptions about Human Sexual Trafficking. Armed with true stories, striking imagery and the tag-line ‘The Truth isn’t Sexy’, creative in the form of billboards, transit shelters and a 60-second public service announcement were all developed and produced in-house at Mercer Creative. The result was a highly successful campaign drawing a broad response throughout the Lower Mainland. The success of the campaign helped the Salvation Army raise awareness and solidify their role as a community leader on this issue.