Blenz Coffee 1/9 What We Did
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Blenz Coffee

For Blenz coffee, we came up with a bold new brand evolution. We wanted to create a brand identity that was confident, fearless, and dared to be great, boosting Blenz from a premium coffee company to an espresso-charged industry leader. Our intention was for the brand to be a little rebellious in order to resonate with a younger demographic, while maintaining the company’s genuine and personable identity as a retailer of great, quality coffee. This integrated campaign was extremely extensive, and included brand development through ad campaigns, signage, store design, a cool new website, and the introduction of community programs.