Literacy BC 1/5 What We Did
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Literacy BC

Literacy BC wanted to promote the importance of reading and literacy for all. Our challenge was to create a standout ad campaign composed of print, radio, television, and viral advertising that would appeal to many demographics, all on a small social marketing budget. Knowing that we did not want to present a cliché, overtly serious literary campaign, we came up with a variety of ads that were unexpectedly fun and engaging, encouraging people from all walks of life to read.