Pulsazione, our Italian client, is a street-level dermaesthetics franchise specializing in non-surgical procedures. With locations scattered across Europe, the company offers state-of-the-art technology at competitive prices. The business model is based on a one session, one body area, one price system. Mercer Creative is Pulsazione’s agency of record, and responsible for all their brand development including store design, collateral and communication support.
Recognizing that most beauty brands communicate a hypersexual, exclusive or clinical message, Mercer Creative developed Pulsazione around the insight that beauty should be democratic and available to everyone. We created a personality that celebrates everyday elegance and every body’s curves with a positive, colourful and relaxed attitude: a snob-free zone. Fifties-style glamour is the inspiration for Pulsazione’s classic style — only reinvented to accommodate todays simplicity. This twist resonated with consumers. As a
result, Pulsazione grew from four local stores to 50+ locations.